Manufacturing begins
Mr. Dilip Sehgal starts with a mattress manufacturing unit.
A family-led hospitality supply business
From a mattress manufacturing unit in 1997 to a growing hospitality supply business serving customers across India.

Our story
Shivam Foam Traders is a family-led business built on decades of experience, strong relationships, and a commitment to quality and service.
Mr. Dilip Sehgal starts with a mattress manufacturing unit.
Shivam Foam Traders opens in Sector 17, Rohini, Delhi.
Shivam Sehgal joins at 17 and learns sales, relationships and operations.
A complete supply partner for hotels and hospitality businesses.
Our journey began in 1997, when Mr. Dilip Sehgal started with a mattress manufacturing unit. With a focus on quality products, honest relationships and reliable service, the business grew through a strong network across multiple cities.
As the business expanded, we opened our retail and wholesale store in Sector 17, Rohini, Delhi, under the name Shivam Foam Traders.
At just 17, Shivam Sehgal joined the family business and learned directly from his father—from sales and customer relationships to operations and understanding customer needs.
With this experience, he began building Snorwell. Early work on Amazon and Flipkart brought challenges and failures, but each setback helped us learn, improve and understand the market better.
These experiences led us into the hospitality industry with one simple goal: to become a reliable, professional and complete supply partner for hotels.
Today, we serve hotels and hospitality businesses across India with mattresses, bedding, linen, hotel amenities and other hospitality essentials.
What we supply
Uniforms, custom foam and operational products for complete properties.
Discuss your requirement →Organizations served
We have had the opportunity to serve organizations and hospitality brands including Taj Hotels, ITC Hotels, Radisson Blu, Marriott and DTDC, along with many other businesses.
Taj Hotels
ITC Hotels
Radisson Blu
Marriott
DTDCOur strength
Understanding customers.
Providing the right solutions.
Delivering quality.
Building lasting relationships.
Our vision
Our vision is to build Shivam Foam Traders and Snorwell into one of India's most trusted hospitality supply companies.
From a small manufacturing unit in 1997 to a growing business serving customers across India, our philosophy remains unchanged.
And this is only the beginning.Start a conversation
From mattresses and bedding to hotel amenities and hospitality essentials, we're here to help you find the right solution.