06About Shivam

A family-led hospitality supply business

Built on Trust. Driven by Experience. Growing with Purpose.

From a mattress manufacturing unit in 1997 to a growing hospitality supply business serving customers across India.

1997BeginningMattress manufacturing
TodayGrowthHospitality supply across India
NextPurposeTrust, quality and relationships
Read our story ↘
Shivam Foam Traders
Shivam Foam TradersExperience from our past. Energy for today. A vision for tomorrow.

Our story

Experience shaped us.
Purpose moves us forward.

Shivam Foam Traders is a family-led business built on decades of experience, strong relationships, and a commitment to quality and service.

1997

Manufacturing begins

Mr. Dilip Sehgal starts with a mattress manufacturing unit.

Growth

Retail & wholesale

Shivam Foam Traders opens in Sector 17, Rohini, Delhi.

Next generation

Learning the business

Shivam Sehgal joins at 17 and learns sales, relationships and operations.

Today

Hospitality across India

A complete supply partner for hotels and hospitality businesses.

01 · Our Beginning

Quality products.
Honest relationships.

Our journey began in 1997, when Mr. Dilip Sehgal started with a mattress manufacturing unit. With a focus on quality products, honest relationships and reliable service, the business grew through a strong network across multiple cities.

As the business expanded, we opened our retail and wholesale store in Sector 17, Rohini, Delhi, under the name Shivam Foam Traders.

02 · The Next Generation

Learning first.
Building next.

At just 17, Shivam Sehgal joined the family business and learned directly from his father—from sales and customer relationships to operations and understanding customer needs.

With this experience, he began building Snorwell. Early work on Amazon and Flipkart brought challenges and failures, but each setback helped us learn, improve and understand the market better.

03 · From Failure to Opportunity

A clearer direction:
hospitality.

These experiences led us into the hospitality industry with one simple goal: to become a reliable, professional and complete supply partner for hotels.

Today, we serve hotels and hospitality businesses across India with mattresses, bedding, linen, hotel amenities and other hospitality essentials.

What we supply

One partner.
Complete hospitality comfort.

02

Mattresses & bedding

Snorwell mattresses, bedding solutions and sleep products.

Explore Snorwell →

Organizations served

Trusted across hospitality
and business.

We have had the opportunity to serve organizations and hospitality brands including Taj Hotels, ITC Hotels, Radisson Blu, Marriott and DTDC, along with many other businesses.

Taj Hotels logoTaj HotelsITC Hotels logoITC HotelsRadisson Blu logoRadisson BluMarriott Hotels and Resorts logoMarriottDTDC logoDTDC

Our strength

More than
selling products.

01

Understanding customers.

02

Providing the right solutions.

03

Delivering quality.

04

Building lasting relationships.

20,000+

Hotels & Hospitality
Clients Served

Our vision

Earn the trust.
Deliver the quality.
Build the relationship.

Our vision is to build Shivam Foam Traders and Snorwell into one of India's most trusted hospitality supply companies.

From a small manufacturing unit in 1997 to a growing business serving customers across India, our philosophy remains unchanged.

And this is only the beginning.

Start a conversation

Looking for a reliable
hospitality supply partner?

From mattresses and bedding to hotel amenities and hospitality essentials, we're here to help you find the right solution.